B2B social media networks play an increasingly central role in corporate and customer communication, but also in sales. Business networks are suitable for demonstrating the company’s innovative strength directly to customers. This creates a deepening of existing business relationships as well as impulses for new business and cooperation. In this way, technical experts can position themselves with customers and within their peer group as “opinion leaders” (influencers).
With this offer, your technical experts (or sales representatives) will be trained in small teams (up to 7 participants) both offline and online over a period of two to three weeks.
Individual coaching in small groups
The workshops are designed for a smaller group (up to 7 participants). In this group size the participants can learn from each other optimally and the individual situations of the participants can be discussed in appropriate depth. The technical experts do not have to come from the same field (of course there may also be salespersons with technical depth).
Offline coaching is deliberately informal and constructive. The participants should also exchange best practice experiences and ideas with each other.
The contents of the workshop follow the B2BSoMe method and are discussed individually beforehand. The participants can take the following with them as examples after a workshop:
- Essential understanding of the mechanics of social media
- An optimized, own profile
- Key points and an individual strategy for digital positioning
- Understanding how the participants position themselves as “influencers
- Effective networking
- Efficient research
- Target group-oriented publishing (postings and long form posts)
- Best Practice Workflows and Tools
The workshop should ideally run over a period of 2-3 weeks. Offline presentations/workshops alternate with interactive online “homework”.